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The User's Journey

The User's Journey

Current price: $59.99
Publication Date: March 22nd, 2016
Publisher:
Rosenfeld Media
ISBN:
9781933820316
Pages:
160
Usually Ships in 1 to 5 Days

Description

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.