Event Management: A Complete Handbook for Tourism and Hospitality Professionals

Description

Events are part of both social and business life. Event management has emerged as one of the multi dimensional and diverse area of business opportunities ranging from minor to major and finally leading to mega events. MICE have now become the vital need of any organisations particularly corporate houses which believes in continuous improvement through benchmarking and ultimate customer satisfaction. The book has been written and compiled keeping in view the requirements of aspiring event managers and startups. It covers syllabus of most of event management training institutes, colleges, universities and entrepreneurship centres across the world. The main aim was to provide guidance to young budding entrepreneurs and professional particularly from hospitality and tourism sectors to grab opportunities through event management. The book covers various aspects of event management that is from concept of event to staging of event. Some of the important topics that book has covered are event planning, designing, protocols, financial implications, event team, organizing process destination management and marketing, fair and festivals, MICE and event as project management. Several examples have been given and cases have been discussed to clear the ideas and topics in simple and understandable way.ABOUT AUTHORDr. Chiranjib Kumar (PhD in Tourism & Hospitality, UGC-NET, MTM, BTS, FOM, PIDT, CAT), is a noted academician, trainers, and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on, 1.Front Office Operation 2. Tour Guiding 3. Relationship Management in Tourism & Hospitality, 4.Introduction to Tourism & Hospitality 5.Ecotourism Planning Development and Marketing and 6. Marketing: Art of Human Integrity and Social Consciousness, are some of the best book on tourism and hospitality services. He has published 12 books and a large number of qualitative research papers, articles, case studies and reviews on tourism and hospitality subjects. He has also presented a large number of research papers in international and national conferences. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development.